According to @PGoplan, his simple definition of a brand is: Brand is the premium you pay between two otherwise undifferentiated products. What is a car? Is it just 4 Wheels, at least a seat with a stearing wheel and an enclosure? The automobile industry has been having fun, creating, and Differentiating their offerings and brands. According to @Marcomental, the brand needs to “"Differentiate or Die!" This is not just limited to the cars themselves. In the hot rod culture, even accessories need to be differentiated so that a Hot Rod can truly be a custom car.