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Who is the bigger #brand: @ferrariusa or @DairyQueen? OR What #SocialMedia is really good for .. both as #smallbiz & big brand

One of my favorite quotes from @brandautopsy is "#socialmedia helps small businesses look bigger and Big Brands look smaller."  I understand that a small business can leverage social media to get in front of customers, provide better customer service, and have a meaningful relationship with the people they provide products and/or service too.  The big brands already do the same thing with social media.

However, BIG BRANDS can now actually know who their customers are instead of using a "generic" customer persona.  

I took this picture and want to know your thoughts: Who is the bigger brand? 

From Who's the bigger brand?

Your Chief Marketing Gunslinger,

Elizabeth Quintanilla


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