Eating your own dog food .....
I have the fortunate pleasure to have @SmartWoman as a close personal friend. She made a very interesting YouTube post. A local company, Bazaarvoice, is an outstanding place to work according to friends who work there and specialize in social commerce. Their other specialties are word of mouth and general web 2.0 social stuff. However, @SmartWoman in her YouTube link shows that even a great company like Bazaarvoice should eat their own dog food. In a very soothing voice, she shows that the company website lacked a description tag (an SEO no-no!) and didn't really engage its audience from a Social Media Club Event.
This simple YouTube video reminded me that we should do what we say we will do and take ownership for our own claims.
As Business Detectives and consultants, we believe in integrity. Without integrity, how can we expect others to rely on us or worse believe our opinions. Very hard position to be in and promotes the active exercise in taking ownership and personal responsibility.
Likewise, we all can be better at eating our own dog food. I profess that I'm a Drupal evangelist in Austin but yet EQ Consultants Group, LLC operated several months WITHOUT a website. You don't need to have a website to become a certified Woman Minority owned business (WMBE) but do have to pass an audit and an interview. So - there you have it. EQ Consultants Group, LLC will become more diligent about eating their own dog food.
Your Chief Marketing Gunslinger,