Infographic: Content Marketing - we are all Marketers now .. and smart business has always been in content marketing!
We all have heard the term "Content Marketing". Is this a new thing? My opinion is that we are all marketers and at the same time all content marketers. In fact, I would say that smart business has always been in Content Marketing ..
What are some types of Content Marketing?
- Social Media (Most of us have an account somewhere)
- Photos (We all share our photos)
- Blogs (You are reading one now..)
- White Papers (Most B2B purchasing decision makers have read at least 1)
- Webinars (Most of us have attended at least one..to keep our skills current)
Smart business have always been in Content Marketing .. if you expand the Infographic .. you'll see the following:
Smart businesses have always done the following:
- Create Awareness around a new problem (Open a New Market)
- Align problems with an urgent business issue
- Identify Buyer Needs (Generate Product Requirements)
- Align Solution with business needs (Vertical Markets and Case Studies)
- Differentiate and Illustrate the best value
Infographic courtesy of Alinean
What are your thoughts?
Your Chief Marketing Gunslinger,