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NOTES FROM @AustinAMA Luncheon: Taking a premium position in the marketplace! By: @gerardodada #Marketing Insights Worth Sharing

We all go to several lunches, meetings, networking events, and conferences.  However, there are sometimes where you get a great deal of insight from one speaker.  Sure, we all know what he is presenting but something about his presentation style, examples, and simple message .. makes the message stick in our brain and that is what we all want as marketers.

Here are my tweets (notes) of the @austinAMA luncheon of @gerardodada's presentation in chronological order (edited to be sure to properly attribute in a blog post):

  1. Don't lead with price from #prodmgmt @gerardodada via @AustinAMA that erodes value. Understand the extrinsic value of your product - remember buying milk at gas station. #marketing #prodmgmt cc @AustinAMA @gerardodada
  2. Premium is a #biz strategy - product leadership, operational excellence, customer intimacy @AustinAMA @gerardodada
  3. Differentiation is building your #biz on a strategy to target a specific type of buyer #marketing #prodmgmt @AustinAMA @gerardodada #in #fb
  4. Sell the experience, appeal to emotions: needs for security community clarity respect & authority/order @gerardodada @austinama #marketing
  5. Align prices with value - don't sell premium product at commodity prices. @gerardodada @austinama #marketing #prodmgmt
  6. Packaging & price communicate value - understand the intangibles!! @gerardodada @austinama #marketing #prodmgmt
  7. Peeps pay 4 peace of mind Red Hat is $9B selling free by selling peace of mind - support @gerardodada @austinama
  8. Be Different - like Trader Joes, Samuel Adams - who educate people about beer. #WOM @gerardodada @austinama #marketing #prodmgmt
  9. Empower employees - happy & empowered employees delight customers @gerardodada @austinama #WOM #marketing #prodmgmt
  10. @baconator Love that - personality always wins! Cc: @gerardodada @austinama
  11. Help people especially before they write a check - price becomes irrelevant. Talk to customers @gerardodada @austinama #WOM #marketing
  12. Love it! Where some biz peeps see as a challenge - #marketing sees as an opportunity #WOM @gerardodada @austinama #prodmgmt

For those interested in the slide deck:

My favorite takeaway .. remember the customer experience that's how Starbucks created its brand. 

Your Chief Marketing Gunslinger,

Elizabeth Quintanilla

@equintanilla

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