Repost of @Mashable Article: Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC]
A quick note before the Repost of @Mashable Article, "Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC]": I and all of us at EQ have been hard at work .. so, I apologize for neglecting posting to the marketing gunslinger blog. If you want a taste of what has taken our bandwidth, please visit the following two websites:
Holly Plant Decommissioning Project: holly.austinenergy.com - We designed, built, deployed, and manage all the content on this site as well as ensuring all the content is "localized" into Spanish.
Anue Systems: anuesystems.com - Elizabeth has been working very closely with the marketing communications team on a variety of projects ranging from website, landing pages, pay per click (PPC), social media, and marketing automation. On that note .. here is a repost from @mashable:
Next time you write an email subject line, think twice about the words you’re using.
Baydin recently extracted data from five million emails its users handled — either using the company’s “email game” or scheduled for later via Boomerang. It found that some subject-line words, such as “apply” and “opportunity,” got more responses than words from the aforementioned list.
Its data also suggests the best time to send emails is before work. Users who scheduled messages to read later, using Boomerang, most often wanted to deal with them around 6 a.m.
Already sending emails packed with “opportunity” at 6 a.m. and not getting a response? You’re in good company.
I promise to not let so much time pass between now and our next blog post ..
Happy Valentine's Day!
Your Chief Marketing Gunslinger,