We all need continuing #Marketing education, so sharing the latest @CMO_Council video on Demand Generation and my takeaways .. 

While I always enjoy reading the latest White Paper from @Marketo or @Hubspot, sometimes we all need a change in perspective.  We all know that Social Media is important.  Events and tradeshows are great places for qualified leads.  Press Releases are great tools to improve brand awareness.  However and at the end of the day, there is hopefully a beautiful waltz between Sales and Marketing to ultimately drive revenue into your business.  So, Marketers should also remember their Demand Gen.

And as a former Rocket Scientist and systems engineer - I agree with Ho.  Marketing is a system and you should not forget to look at all your activities to see how they are working together and not just a series of isolated activities. That is how you will generate demand for your biz!

Your Chief Marketing Gunslinger,

Elizabeth Quintanilla

@equintanilla